Wool & Sundry is a family-owned start-up company specializing in high-quality, handcrafted, artisanal bedding made from sheep's wool, for humans and pets alike. Their products are cruelty-free and organic. Targeting an audience who appreciates rustic aesthetics combined with healthy, clean living, they approached me to develop an identity that was welcoming, comforting, and simple, while capturing the rustic aesthetic their products are known for.
With urban professionals and country-dwellers in mind, I created a pair of marks for the company. The primary logo, the sheep, serves as the retailer's most recognizable and familiar mark. The secondary logo, the "Wool & Sundry" script, serves as the company's alternate logo, designed to be used on marketing collateral, product pieces, and stationery. The identity is designed to travel seamlessly from a farm, to a cabin, to a chic modern apartment.