LP Fitness Logo

LP Fitness is a community-based personal training practice that encourages its clients to strike a balance between strength, agility, and endurance. With those tenets in mind, the goal of this project was to create a logo that encapsulated the energy of the brand. The result is a mark that is bold, simple, and dynamic. The combination of black and red is a striking one that evokes feelings of power and intensity, while the LP mark and lettering give the impression of movement, with their forward-leaning angle and subtle motion blur.