As a Design Lead for the digital production of this project, my role was to lead a team of designers in providing production support for one of Nike's biggest online campaigns of the year, playfully called Camp Nike. The goal of the campaign was to increase the brand's online presence and engagement through fun and exciting moments, while ultimately driving product sales.
Our challenge: how can we help Nike bring their creative vision to life across multiple digital spaces and scale up their original graphic system? Our solution: create a bespoke system of wireframes that is adaptable to the brand’s various digital channels, whether it be the Nike app, Nike.com, marketing emails, or social media accounts. In building out our system we soon realized that certain aspects of the brand's marketing offense weren't accounted for in the original brief, so our team created additional modules & layouts to cover those blind spots, including included custom static and motion layouts. We then tested the graphic system in real time, making on-the-fly adjustments to refine the delivery and presentation of Nike's creative vision. The result was a cohesive, impactful campaign that drove engagement, online sales and helped to grow Nike's digital ecosystem.
