AIR CRE Identity Rebrand

AIR CRE is an innovative, member-owned platform that provides commercial real estate professionals in Southern California with the critical tools they need to be successful. Founded in 1960, the network is comprised of the top influencers and companies in the SoCal region, including brokerage firms, appraisers, and affiliate organizations. With the cutting edge resources, market research, and listing services its members have access to, the organization was in desperate need of a refresh to bring its brand ethos in line with the modern day market. They wanted their new look to be simple, clean, contemporary and professional. The resulting logo captures those elements, and includes a subtle nod to the real estate industry with the angled "E," which resembles an office tower.